Workshop: Ways to Get PR for Your Startup
So you have a startup. You have this genius idea of a product that will be worth millions one day. But you have a problem: nobody knows about your genius idea. So you create a communication strategy which probably includes media coverage. This is more or less mandatory if you want your idea to be exposed to a wider audience.
You call some media outlets and say: ‘I have this very interesting startup idea, would you write about it?’ Usually the answer is, ‘Please send us an e-mail, and we will contact you if we’re interested.’ Then you wait – and wait and wait, but it is in vain as the answer never comes; and, to rub salt into the wound, the journalist stops picking up your calls.
What’s happened here? To answer a question with another one: who is the target audience?
This session is for anyone who wants to know how to get media attention, to understand why some stories arouse journalists’ interest and others do not. Practical tips on how to construct your message and what mistakes to avoid will also feature. So if you like the idea of seeing your startup in the headlines, you are most welcome to join our audience.